Our people

Tony Golsby-Smith Director

Tony is the founder and CEO of 2nd Road, as well as the architect of the tools and methods that lie at the heart of the firm. Consulting and training over the past 20 years, he has broad experience in transforming corporate cultures to become more creative and more open in their thinking and communication.

Tony works primarily at the senior level, engaging executive teams in Strategic Conversations™ and training them in strategic thinking and leadership skills.

Delivering corporate culture change requires more than a one man band, so Tony always works with other Second Roadconsultants. He focuses on leadership teams because they are at the heart of successful change, while other Second Road consultants embed the tools and methods more deeply within an organisation.

He works with leaders in several ways:

• Facilitating leadership workshops to craft a vision and strategy for the entire organisation.
• Helping clients devise ways of implementing their new strategies.
• Helping clients build their organisation’s own capability for strategic thinking and innovation.
• His wide range of experience gives him wisdom that is invaluable in making real change happen.

Tony is a master of the innovation process and was awarded the prestigious Visiting Chair of Design at Carnegie Mellon University in 1995. He knows how innovation works and can help clients set up environments that breed ideas and design them into better products, services and processes.

Tony’s particular area of expertise is designing better information-based products and services.

He has an honours degree in English Literature from the University of Sydney as well as postgraduate qualifications. He holds a Doctorate for ‘Pursuing the Art of Strategic Conversations’ which crystallises the deep, stunning theory of thinking and communicating that undergirds all his work.