We are a strategic innovation consultancy who help organisations design solutions for complex & disruptive challenges

OUR WORK
TIME TESTED INTELIGENCE

time tested intel

The Western world, from Aristotle onwards, has sought truth and direction along two different paths. A first road represented by the principles of logic—the engine room of analysis and analytic enquiry. And a second road constituted by the principles of rhetoric—intent, invention, persuasion, and socialisation. Aristotle believed the first road is most suitable for answering questions of science and nature, the second for managing human nature and civic affairs. But the Western world “bought” the first road, which has dominated the world of organisations, public and private…

A SHIFTING GLOBAL ENVIRONMENT

Business today is not what it was a century, or even a decade ago. Interconnectedness, velocity, volatile change, and the critical importance of people make it impossible to simply “make a plan and stick to it”. Logic and analysis alone are not enough to prepare an organisation for a future in a shifting global environment.

Leaders need the second road to envision compelling yet flexible strategy, create common purpose, and mobilise people into action. We are at the forefront of strengthening the second road.

OUR TOOL KIT

We have built a powerful toolkit that turns the mystery of right brain thinking into accessible methodologies. This toolkit gives structure to creative thinking and dialogue. All of our tools are simple and visual – yet can hold great complexity in their architecture.

2ndRoad-tools

NEWS & VIEWS

Interested in working with us?